--- title: "About us | Saxony Tourism Marketing Agency" url: "https://www.visitsaxony.com/about-us" description: "Find out more about the Saxony Tourism Marketing Agency, our team and our mission to promote tourism in Saxony." language: "en" breadcrumb: "Root > Home > Satellitennavigation > About us" --- About us ======== Tourismus Marketing Gesellschaft Sachsen mbH Shaping the future of tourism in Saxony The Saxony Tourism Marketing Agency (TMGS for short) is the **official tourism marketing organisation for the Free State of Saxony**. Its primary responsibility, on behalf of the Saxon State Government, is **marketing Saxony as a tourist destination**, both nationally and internationally. As Saxony’s tourism centre of excellence, TMGS goes beyond traditional marketing and sales. It also acts as a source of inspiration and a driver of innovation, helping shape the strategic direction of its tourism partners. - Saxony: a world-class destination TMGS mission and strategy ------------------------- Since 2000, Tourismus Marketing Gesellschaft Sachsen mbH has been promoting Saxony as an attractive destination in Germany and international markets. Under the , it presents the Free State as a high-quality destination for culture and nature, with a focus on art, culture and city breaks, as well as family holidays, wellness and active travel. Overall, Saxony Tourism is committed to developing and marketing verified accessible and sustainable travel options in Saxony. TMGS’s marketing aims to strengthen Saxony’s umbrella tourism brand and establish its image as a **world-class cultural destination** with outstanding natural landscapes among the defined for Saxony's tourism marketing. Marketing focuses on selected key themes and flagship products that showcase Saxony’s USPs across three experience categories: **city and cultural holidays, outdoor and active holidays, and family holidays**. Campaign and communication themes complement these, alongside the cross-cutting themes of and . Overall, the key appeal for visitors is Saxony’s distinctive combination of high-quality cultural experiences and sustainable encounters with nature. Umbrella brand with international appeal Our target markets and services ------------------------------- Saxony’s umbrella tourism brand meets both national and international standards.The most important source markets for Saxony are Germany, the **Netherlands, Switzerland, Austria, the USA, the UK, Italy, Poland, the Czech Republic and Asia**. This is reflected in our international Saxony Tourism website, which is available in **seven languages**: English, Italian, Czech, Polish, French, Dutch and Chinese (Mandarin). Information and advice on Saxony as a travel destination, along with booking options, are provided through the . It brings together a wide range of tourism offers from our partners across the region, which visitors can **book directly.** In this way, TMGS combines inspiring tourism marketing with a **strong, service-oriented sales and distribution network**. Our pioneering role in digital technology and strong networking Centre of excellence for the tourism sector ------------------------------------------- As Saxony’s tourism centre of excellence, TMGS goes beyond traditional marketing and sales. It is also a **driver of innovation and a source of new ideas**, bringing together tourism partners from across the state and acting as a professional coordinating body for the future development of tourism. Through , established by TMGS in collaboration with the Saxony State Tourism Association (Landestourismusverband Sachsen e.V.), we are connected with tourism partners across the state. TNS has become the **central platform for internal communication** within the tourism sector, providing an efficient way to collect and share information, knowledge and expertise. It is continually developed and refined to meet the evolving needs of the sector. A key focus of TMGS’s work is . One of its most significant achievements is , the **SaxonyTourismNetwork**. the centrepiece of which is a central, state-wide database containing information on tourist attractions in Saxony, into which Saxony’s tourist destinations are integrated. At its heart is a central, state-wide database containing information on tourism attractions and offers across Saxony, with the region’s tourism destinations integrated into the system. SaTourN brings together tourism information in an open, freely accessible platform, making Saxony’s data available for use at both national and international level. In this way, TMGS is playing a key role in advancing the digitalisation of Saxony’s tourism sector. Sustainable tourism Responsibility for tomorrow --------------------------- For TMGS, is a key part of creating attractive tourism offerings. Developing forward-looking products based on the **environmental, economic and social principles** of responsible tourism is one of its core priorities. TMGS is continuing to develop and strengthen this strategically important area in close collaboration with its partners. Follow us on LinkedIn --------------------- Stay up to date with the latest developments, exciting projects and travel news from Saxony. - You might also be interested in this Further information on TMGS ---------------------------