About us

Since 2000, Tourismus Marketing Gesellschaft Sachsen mbH has been promoting Saxony as an attractive destination in Germany and international markets. Under the umbrella tourism brand “SAXONY. SATE OF THE ARTS.”, it presents the Free State as a high-quality destination for culture and nature, with a focus on art, culture and city breaks, as well as family holidays, wellness and active travel. Sustainability, accessible travel and rural tourism are also integral to its marketing strategy.

TMGS’s marketing aims to strengthen Saxony’s umbrella tourism brand and establish its image as a world-class cultural destination with outstanding natural landscapes among the target groups defined for Saxony's tourism marketing. 

Marketing focuses on selected key themes and flagship products that showcase Saxony’s USPs across three experience categories: city and cultural holidays, outdoor and active holidays, and family holidays. Campaign and communication themes complement these, alongside the cross-cutting themes of “Accessible Saxony” and “Sustainability”.

Overall, the key appeal for visitors is Saxony’s distinctive combination of high-quality cultural experiences and sustainable encounters with nature.

As Saxony’s tourism centre of excellence, TMGS goes beyond traditional marketing and sales. It is also a driver of innovation and a source of new ideas, bringing together tourism partners from across the state and acting as a professional coordinating body for the future development of tourism.

Through the Saxony Tourism Network (TNS), established by TMGS in collaboration with the Saxony State Tourism Association (Landestourismusverband Sachsen e.V.), we are connected with tourism partners across the state. TNS has become the central platform for internal communication within the tourism sector, providing an efficient way to collect and share information, knowledge and expertise. It is continually developed and refined to meet the evolving needs of the sector.

A key focus of TMGS’s work is digitalisation. One of its most significant achievements is SaTourN, the SaxonyTourismNetwork. the centrepiece of which is a central, state-wide database containing information on tourist attractions in Saxony, into which Saxony’s tourist destinations are integrated. At its heart is a central, state-wide database containing information on tourism attractions and offers across Saxony, with the region’s tourism destinations integrated into the system. SaTourN brings together tourism information in an open, freely accessible platform, making Saxony’s data available for use at both national and international level. In this way, TMGS is playing a key role in advancing the digitalisation of Saxony’s tourism sector.